Top 5 Personalization Apps on Android in Nigeria Q4 2023

In the fourth quarter of 2023, the top 5 personalization apps on the Android platform in Nigeria showcased varied performance metrics. Here's a detailed look at their weekly downloads and active user trends.

Humanity nest had an impressive start with over 257K downloads in the first week of October. However, downloads saw a significant decline throughout the quarter, ending December with approximately 1.9K downloads. The app's active users peaked at about 202K in mid-October before gradually decreasing to around 64.6K by the end of December.

4K Fresh Wallpapers experienced a steady increase in weekly downloads, starting at 14.7K in late September and peaking at 51.5K in late November. Active users also saw a positive trend, beginning at 113K and reaching 173K by the end of December.

MWS: NIMC MobileID maintained a stable download rate, averaging around 21K to 26K downloads per week. The app's active users showed a gradual increase from 55.4K in early October to approximately 57K by the end of December.

iPhone Keyboard saw its downloads peak at 19.9K in early October before experiencing a decline, with no downloads reported in the first week of December. Despite this, active users peaked at around 71.3K in late November before settling at about 63.7K by the end of December.

Lastly, Launcher OS had consistent download numbers, starting at 9.7K and ending the quarter with around 13.8K downloads. Active users also showed a steady increase, from 33.9K in late September to approximately 43.5K by the end of December.

This data, sourced from Sensor Tower, highlights the dynamic nature of app engagement and usage in the personalization category on Android in Nigeria. For more detailed insights, visit Sensor Tower.